Choosing Your Radio Station Genres Wisely

One of the most overlooked areas of promoting your internet radio station is choosing your genres wisely. In addition to your choice of genre the formatting is also important.
Its also worth mentioning that you shouldn't underestimate niche genres people may search for. These tend to have less competition than say Rock, Pop or Dance.

Most internet radio directories give extra impressions in their results to certain popular pre-defined genres. You should be taking full advantage of this by selecting 3 or 4 of those genres (that match your station) for your radio stations encoder settings.